University: Zhejiang University of Finance and Economics
March 30, 2019 at 9:09 am
Do you agree or disagree with the following statement?
For any business to be successful, it must spend a lot of money on advertising.
To survive in an increasingly fierce market, diversified companies have devoted a large amount of funding to TV adversements, outdoor commercials and other propogadas. But is it really effective? Or does it really drive the demands for their products as they expect? I disagree with this practice because there are better alternative ways to boost their businesses.
To begin with, a open-minded atmosphere within a company could boost successful business. If the leader is willing to take group members into decision-making process, employees are more likely to express various ideas, which would spark and accelerate the generation of innovative products. Only the updated products could attract consumers’ attention and facilitate them to make a consistent purchase. A typical example is Xiaomi, a top high-tech company in China, where its leader Leijun always takes priority to the suggestion of their employees, and thus the company launches new version of mobile phones every two years thereby increasing the sale of Xiaomi to a large extent.
Another contributing factor is quick and effective customer services. We cannot deny that all sorts of companies are required to deal with conflicts during business activities under some specific situations. Sometimes a certain numbers of users may complain about the bad experience of usingproducts and even speak up on the social media platforms. If the company turns blind to it, this will leave a bad impression on the public. On the contrary, once they acknowledge their false and improve the functions of their products through interacting with consumers, customers will feel be valued and even appreciate the company’s efforts, facilitating next purchase of the same brand. This can explain why the famous company San Xing reclaimed their mobile phones in 2010 but continue achieved larger quantities of sale next year.
To conclude, it is the attitude towards employees and customers that enhances the success of business significantly, whereas the effect of advertisement may be not as obvious as some people expect.