Reply To: Television advertising directed towards young children (aged two to five) should not be allowed. Use specific reasons and examples to support your answer.

TOEFL, IELTS, Personal Statement and CV Proofreading Services. TOEFL Writing Television advertising directed towards young children (aged two to five) should not be allowed. Use specific reasons and examples to support your answer. Reply To: Television advertising directed towards young children (aged two to five) should not be allowed. Use specific reasons and examples to support your answer.

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University: BNU
Nationality: China
April 18, 2021 at 2:23 pm

Although television advertising is so common that no one would go against it. However, in my opinion, for children as young as two to five years old, television advertising is better forbidden than regulated. When discussing television advertising in this age group, we should consider children first rather than product companies.

Firstly, television advertisement is often misleading. Thus, it may cause young children or their parents to purchase unsuitable products. Undoubtedly, children age two to five is immature in every possible way, most salient for this topic, in their cognitive abilities, such as differentiation and inferential deduction. That is to say, children this age tend to focus on a single dimension of a product, which is exactly what television advertising displays. Since rational decision making normally requires the consideration of multiple aspects, television advertising only worsens their purchase decision,

Take my nephew for an example. Every time he watches the cartoon, Peppa Pig, some advertisement about toys will come onto the screen and he will always ask for them. And now, fluffy toys occupy half of his room. This is not only unnecessary, but burdens house cleaning.

Moreover, television advertising may convey some inappropriate ideas and beliefs, and harm children’s behavior development. As you know, products are not the only thing in the television advertisement, advertising often comes with imaginary adventure or challenges. But the little babies do not have the ability to critically analyze these activities, and are likely to imitate them.

For instance, some news a few years ago reported the terrible influence of a cartoon. After watching the cartoon about wolves and sheep, in which some sheep tied the wolf in a tree and decided to burn them, small kids tried to do some imitation, Eventually, the child who acted as the wolf was severely burned. Though this is not a case on television advertisement, yet it indicates television advertisement may bring similar harm.

In conclusion, television advertising should not be allowed in the age group of two to five.