Reply To: Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views?

TOEFL, IELTS, Personal Statement and CV Proofreading Services. IELTS Writing Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views? Reply To: Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views?

Sandy Lei
University: 西南财经大学
Nationality: 中国
February 19, 2020 at 2:51 pm

Along with the process of production capacity, the amount of different kinds of goods rises. Therefore, enterprises advertise more to promote their goods and these advertisements seem to have managed to increase sales. So, some people may reckon that the high sales of good reflect the power of advertising rather than the real needs of society. I’m afraid I couldn’t agree that advertising is the main engine for goods sales.

According to the economic theory, demand determines supply. As a result, meeting society’s needs is the key to boost sales instead of making sophisticated advertisements. In other words, no matter how fascinating the meat advertisements are, they can never attract a firm vegetarian. The main impetus of sales is social needs. For instance, if people in eastern Asia are hungry, they many want rice and pork while Europeans in the same situation might prefer bread and beef. Hence, if a starving Chinese choose to buy rice, it is not because of the rice adverts better than bread, but their real needs.

However, advertisements may play an important role to provide new product’s information to customers. Coca-cola spent years to turn back peoples’ attitude that cola is a drink rather than medicine. In addition, when competitors share the same scope, advertisements take effect. For example, bread advertisements spare no effort to speard that they are more organic than other bread baking companies.

To conclude, it is the social real needs that increase the goods’ sales. Still, advertisements stimulate social needs to some degree. So, take properly use of advertisement is essential. But don’t rely on them.