For any business to be successful, it must spend a lot of money on advertising.

TOEFL Writing Topic: For any business to be successful, it must spend a lot of money on advertising.

In today’s fierce competitive society, more and more companies tend to seek ways to make their business tactics successful. There is a debated topic about whether should a company spend a big amount money on advertising these days. Some people hold the view that many other aspects like investing the employee training program or improving the quality of their products are more important in term of company’s future development. It is my opinion that spending lots of money on advertising is more necessary than other aspect.

What should be prioritized is that the money spent on advertising can generate more money in the long term. To be more specific, as we are entering the accelerating developed society, tons of new stuff catches people eyes. The advertisement, as a brilliant medium of new things, is easy to appeal people’s attention to the product it recommend. Therefore, a good tactic of advertising could become a new fashion trend, many people will purchase the product to follow the trend, even other people around them will be probably influenced to buy that product. As a result, the consumption of the customers will be increased so that the company will make a big profit from advertising.

What should also be equally worth discussion is that the company will be beneficial to acquire more talent and competent people by spending money on advertising. In detail, a good advertisement is able to appeal people’s attention and it also can be an effective way to build trust with customers.So in this way, the reputation of the product or even the company will be enhanced due to the customer trust. A well-known company have the advantage to attract talent people to join in, in turn, this company are more likely to win business success in the future.

To conclude, only via investing a amount of money in advertising its product, can the company make a huge profit and attract more talent people to join in. And the purpose of business success will be fulfilled in the end in this way.