In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In the business world, it is not uncommon that broadcasting their products is brand new to some degree. There are numerous reasons that account for this phenomenon,  which possesses some advantages and disadvantages.

The possible explanations associated with the phenomenon are primarily two aspects. Firstly, it is likely that a corporation or a research institute really makes a breakthrough in their areas, and even producing corresponding products. In this case, they sorely state facts by advertising. Secondly, some may fail to make an improvement, but they still claim that their commodities are new with innovation. This may happen due to the intensive competition in the marketing world, and in such a way, they can survive.

Regarding these thoughts, it is necessary to recognise that promoting unique products or services can have a number of positive effects, such as business growth and drawing inspiration. If people realise some new products are intriguing or beneficial via advertisements, they are more likely to purchase these goods, which will contributing to the growth in the market share of businesses. In addition, widespread advertising with the invention can perform a positive effect on technological innovation. The reason is that the campaigning market will inspire staff and customers to improve further.

On the other hand, some disadvantages also need to be considered, causing exaggeration. Some who are more reasonable may be confused as that why almost all products or services are completely innovative? In his context, a fundamental thing that has to be analyzed is this information may not be real. For example, some entrepreneurs may choose to report some faulty goods in order to attract consumers.

In conclusion, reporting their commodities are new and different from others with own creation is a way to promote their financial muscle, but the drawback should be treated carefully.