The following is a memorandum from the business manager of a television station
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April 12, 2020 at 1:29 pm
The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.”
In this memorandum, the manager suggested that the station should expand the coverage of weather and local news to attract more viewers and increase advertising revenues. We need to examine several assumptions the manager made to evaluate the effectiveness of the suggestion.
To start with, the manager assumed that the complaints were about the inadequate coverage of weather and local news. We may argue that additional possible reasons could explain the complaints. Maybe the viewers complained that the coverage of weather and local news should be further curtailed. Or perhaps the viewers just dissatisfied with the quality of the weather news. As a result, the complaints could be irrelevant to the duration of the weather and local news. Thus, to strengthen the assumption, the manager needs to provide more details of the complaints.
Another assumption is that the complaints will reflect the total attitude of all viewers. Even though the complaints were actually about the duration of weather and local news, the manager did not mention how many people complained. Perhaps more than 99% of viewers satisfied with the duration adjustment. If so, the manager’s suggestion may be counterproductive.
Besides, the manager assumed that some businesses cancel their advertising contracts because of the less coverage of weather and local news. Some alternative explanations we should take into account when discussing the reduced contracts. Making profits are essential for business. If advertising with the station provides less help to make profits, some businesses may cancel the contracts. Also, perhaps some businesses so dislike the design of the advertisements that cancel the contracts. Thus, expanding the coverage of weather and local news may not increase advertising revenues.
Making some changes may help the television station to attract more viewers and increase advertising contracts. But the manager should provide more information to make his/her suggestion cogent. For example, what are the details of the complaints? Also, the manager can investigate why some businesses cancel their contracts. More precise information will buttress the manager’s argument.
April 13, 2020 at 3:11 pmScore: 53.7
I will send you screenshots to illustrate specific problems/errors.
May 26, 2020 at 2:45 pmThe manager of a television station suggested expanding the coverage of weather and local news to attract more viewers and increase advertising revenues in his memorandum. But the manager made several unwarranted assumptions, and as a result, his suggestion may be dubious.
To start with, the manager assumed that people complained about the reduced coverage of weather and local news. The manager did not mention the details of the complaints. The complaints can be about the types of local news. Or perhaps the viewers just dissatisfied with the quality of the weather news. As a result, the complaints could be irrelevant to the duration of the weather and local news. Accurate information-types of complaints may help in evaluating the manager’s suggestion.
Another assumption is that the complaints can represent what all viewers were thinking of. We do not know the numbers of the complaints and the total viewers for this station. Perhaps more than 99 percent of viewers satisfied with the duration change. If so, the manager’s suggestion may be counterproductive.
Besides, the manager assumed that reducing coverage of weather and local news caused the canceling of advertising contracts. Making profits are essential for business. If finding less help to promote merchandise with advertising cooperation to the station, some companies may terminate the contracts. Also, we may argue that some companies have found other cooperation partners with paying less to advertise. Thus, expanding the coverage of weather and local news may not increase advertising revenues.
Adjusting the coverage of television programs may help the television station to attract more viewers and increase advertising contracts. But the manager should provide more information to make his/her suggestion cogent. For example, what are the details of the complaints? Also, the manager can investigate why some businesses cancel their contracts. More precise information will buttress the manager’s argument.
May 29, 2020 at 9:58 pmScore: 53.2
Final Revision
In the memorandum,
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