For any business to be successful, it must spend a lot of money on advertising.
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March 30, 2019 at 9:09 am
Do you agree or disagree with the following statement?
For any business to be successful, it must spend a lot of money on advertising. TOEFL Writing Topic
To survive in an increasingly fierce market, diversified companies have devoted a large amount of funding to TV advertisements, outdoor commercials and other propaganda. But is it effective? Or does it drive the demands for their products as they expect? I disagree with this practice because there are better alternative ways to boost their businesses.
To begin with, an open-minded atmosphere within a company could boost a successful business. If the leader is willing to take group members into the decision-making process, employees are more likely to express various ideas, which would spark and accelerate the generation of innovative products. Only the updated products could attract consumers’ attention and facilitate them to make a consistent purchase. A typical example is Xiaomi, a top high-tech company in China, where its leader Leijun always takes priority to the suggestion of their employees, and thus the company launches a new version of mobile phones every two years thereby increasing the sale of Xiaomi to a large extent.
Another contributing factor is quick and effective customer services. We cannot deny that all sorts of companies are required to deal with conflicts during business activities under some specific situations. Sometimes certain numbers of users may complain about the bad experience of using products and even speak up on social media platforms. If the company turns blind to it, this will leave a bad impression on the public. On the contrary, once they acknowledge their false and improve the functions of their products through interacting with consumers, customers will feel be valued and even appreciate the company’s efforts, facilitating next purchase of the same brand. This can explain why the famous company San Xing reclaimed their mobile phones in 2010 but continue achieved larger quantities of sale next year.
Admittedly, consumers may well be enticed to purchase featured products or services due to the attractive techniques ranging from intriguing product descriptions to celebrity endorsements. These appealing commercials, however, cannot replace the good quality and supporting service of the company itself. To conclude, it is the attitude towards employees and customers that enhances the success of business significantly, whereas the effect of the advertisement may be not as obvious as some people expect.
Readers can also read the following answers to this topic:
https://beatthetest.wordpress.com/2007/02/05/100-writing-topics/
April 1, 2019 at 4:36 pmPlease find your edited essay below:
https://writersforme.com/ticeayia-essay-20190401/
Below is the clear version of your edited essay (make sure to study the link above first).
For any business to be successful, it must spend a lot of money on advertising.
To survive in an increasingly competitive market, diverse/numerous companies have devoted a large amount of funding to TV advertisements, outdoor commercials and other propaganda/marketing methods[1]. But is it really effective? Or does it really drive the demand for their products as they expect? I disagree with this practice because there are better alternative ways to boost their businesses.
To begin with, an open-minded atmosphere within a company could boost/foster/encourage/support/reinforce successful business practices/operations. If the leader is willing to take/include group members in the decision-making process, employees are more likely to express various ideas, which would spark and accelerate the generation of innovative products. Only innovative/state-of-the-art/recently introduced/the updated products will/can/are able to/ attract consumers’ attention and facilitate them to make a consistent purchase. A typical example is Xiaomi, a top high-tech company in China, where its leader Leijun always gives priority to the suggestions of their employees, and thus the company launches a new version of their mobile phones every two years thereby increasing the sales of Xiaomi to a large extent.
Another contributing factor is quick and effective customer services. We cannot deny that all sorts of companies are required to deal with conflicts during business activities under some specific situations. Sometimes a certain number of users may complain about their bad experiences and even speak up on the social media platforms. If the company turns a blind eye to/ignores/does not respond effectively to it, this will leave a bad impression on the public. On the contrary, once they acknowledge their deficiencies/shortcomings and improve the functions of their products through interacting/interaction with consumers, their customers will feel they are valued and even appreciate the company’s efforts, facilitating their next purchase of the same brand. This can explain why the famous company San Xing recalled their mobile phones in 2010 but managed to achieve an even larger quantity of sales/managed to improve their sales during the next year.
To conclude, it is the company’s attitude towards its employees and customers that enhances the success of business significantly, whereas the effect of advertisements may not be as obvious/clear/conclusive as some people expect/believe.
