caoyl99
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  • caoyl99
    University: University of Michigan
    Nationality: China
    July 23, 2020 at 4:49 am

    This article suggests all companies hire people who sleep no more than 6 hours per night to achieve business success. To support this statement, the author cited a survey recruiting 300 male and female advertising executives and mentioned the association between sleep hours per night and the profit margins, as well as the rate of profit growth. Scrutiny of the arguments reveals that there are at least two assumptions that require more supportive evidence.

    To begin with, the survey referred to in this article might not be statistically reliable. Since the criteria of the subject’s recruitments are unclear, the participants might be selected from a narrow scope of population. Common senses suggest that as people get aged, the hours of sleep needed would decrease over time. If the study collected the volunteers from a population with an average age of 40, the result might not be too biased to prove anything. Moreover, considering this survey could be self-reported as it is barely possible for the researchers to watch the participants 24/7 to record their exact hours of sleep, the survey results could not be representative. The inaccuracy due to the inherent limitations of this type of research would render less credibility. Due to the lack of enough details, this survey could not indicate the real sleep performance of the hired executives.

    Additionally, the results obtained from a survey conducted with the industry of advertising are not universally applicable. The core requirements of each industry should be taken into consideration. While advertising staff may need to stay up late, making adjustments based on the requests of their cooperators, the people working in the service industry, however, think more highly of the interpersonal skills necessary for offering satisfactory service to customers. Sleeping too little may make them fail to listen carefully to their customers’ requirements during shifts. Without further consideration of whether the advertising firm is typical enough or not, it would be facile to promote the application of the conclusion to all businesses.

    In summary, the argument that all the business should hire people who sleep no more than 6 hours to prosper is not feasible. To further bolster the argument, the firms should present better evidence, ruling out other factors playing roles in the success of a company. Additional analysis, such as what is critical to achieving triumph as an advertising firm and what are the roles of executives in a company, must also be made. While taking all these into account, the firms could make a better-supported decision.