At first glance, it may seem quite logical with the memo’s argument that Bower Builders could increase its profit by discontinuing the use of the old manufacturing process. However, to adequately evaluate this argument, we need to answer several questions that could strengthen or weaken it.

Firstly, we need to answer the detailed information related to the new survey. The author simply brings forward customers purchasing new Dura-socks every three months, much shorter than its endurance. However, there is a strong possibility that this study targets those customers who have a strong desire to purchase products from Bower Builders. Aiming at this group, they would consume products faster than ordinary people. While the survey might ignore those potential customers that might be attracted by the advertisement. The reason for that is easy to recognize: endurance is a major character in advertisements. To strengthen the argument, we need to make sure how many people are attracted by this character in a deliberation survey.

Besides, we need to get aware of the survey’s content in the northeastern United States cities and how many people take part in it. The author considers that the survey is believable. While firstly, we are confused about the customers’ number. In an extreme situation, only 10 customers indicate they most value Dura-Socks’ stylish appearance and different colors. The argument would be weakened much in this situation. Besides, the appearance findings could hardly show whether people care about the Endure process or not. People might take endurance for granted because of too many advertisements and ignore expressing it during the survey.

Even we tentatively admit that the previous questions are answered, we still need to answer whether simple data can represent the whole country. Only customers in the largest market bring forward their ideas. Other places might have different results. For those people living in the countryside, they may pay more attention to the package size and the quality of the product. It decides how long they can use the product. Hence a national survey is required to evaluate the argument.

Last but not least, we need to answer whether there are better ways to increase profit. We can hardly increase profit in a way which may damage the effects of previous advertisements. To some extent, we can increase more research funds, providing better products than other competitors to increase profit. More advertisements are also suitable since more people may acquaint our products.

Clearly, it seems extremely rash to implement the strategy unless we interpret these questions.