ZHOU HAN
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  • ZHOU HAN
    University: Sun Yat-sen University
    Nationality: China
    June 8, 2021 at 5:13 am

    Yeah. But I haven’t receive the feedback because perhaps you are very busy. Wu wu

    ZHOU HAN
    University: Sun Yat-sen University
    Nationality: China
    June 7, 2021 at 12:45 pm

    The influence of advertisements has  been a topic in the limelight. To my way of thinking, the power of advertisements today is so overwhelming that people’s purchase desire, most of the time, is sparked by advertisements rather than their real needs.

    To begin with, advertisement can enhance customers’ trustworthiness of a brand and even change their buying preference. This  is because commercials which indicates the product is of high quality is broadcast with such dense frequency. As a consequence, audience will gradually develop a trust of these brands. What’s more, advertisements can even adjust customers’ preferences to what the commercials recommend. A good case to illustrates this point is those commercials of skin-care products which show the skin problems that ladies face and successfully make female customers believe they really have this kinds of problems. By claiming their products’ function in solving the problems, the sales tend to grow quickly.

    Besides,  commercials which attempt to attract people’s attentions can cause unnecessary buying. In most cases are promotions. Featured by short time and great discount, promotions are very useful in attracting people to buy their goods. Intriguing by the low price, people snap up things crazily. After the blind purchase, customers usually find many things that they do not actually need. Another case is celebrity endorsement in commercials. Many young girls buy things simply because of their admiration of the endorsers. To increase the sales of these products, they can buy it excessively rather than according to their real demand.

    Admittedly, we purchase things based on our natural desire such as food to feed ourselves, and that is why we exchange things with others at the beginning.  What’s more, our purchase behaviors are also influenced by our peers and money capabilities. E. g., rich people are likely to buy luxury goods to show their social status, no matter whether they watch related advertisements.

    To conclude, I concede that people’s buying behaviors are affected by many other factors such as other people around them and their personal money capacities. But I am still convinced that advertising exerts a significant impact on people’s buying decisions. Hence, it implies that we should enhance our recognizing ability when purchasing.