Some people say the advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Some people say advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss these views and give your opinion.

Advertising is the product of mass media. After a long-time development, it has permeated into our lives. Now it even becomes a token of the merger between media and commerce. Nevertheless, opinions on advertising are considerably different. Some people think advertising is incredibly successful at persuading customers to buy things, while others reckon its prevalence will probably lead to negligence from the audience.

Both of these two views have plausible aspects. For the first one, as advertisements are so widely spread, it’s easy for us to take a glance at them and form an impression. To this extent, advertising successfully reaches its goal. However, factors that influence us in purchasing something are not merely the first impression. We will assess a variety of aspects like quality when buying things. Albeit the ads are impressive, if the quality is junky, this kind of advertisement will never stimulate customers to purchase it.

In terms of the second opinion, although advertisements are conspicuous on streets and the internet, we will still pay attention to some intriguing ones. Undoubtedly overwhelming advertisements in our lives make us feel aesthetically fatigued. In that case, we will usually ignore those dull. But we cannot negate the existence of some excellent and inductive advertisement, such as the one that encourages us not to discriminate against minority groups.

In my opinion, advertising does play a good role in disseminating some instructive calls and knowledge. Nonetheless, it has imposed some negative impacts on the whole of society as well. Some merchants will utilize this approach to puffery swindle.